It should never be a guessing game when it comes to finding out what works and what doesn't work for your business. And it's no different for your social media pages. You may think that's it's an impossible task to keep track on what is going on in the world of social media and what people are saying about you, your business or your products.
Monitoring your social media channels will help you to personalize your messages effectively. It will also help you to plan marketing strategies on social media so that it works for you, not against you.
Here are 6 social media business tools that will help your business.
1. Klout
Klout give you a rating from 1-100 based on how effectively you use the social networks to generate website traffic. It measures sites like Facebook, Twitter and LinkedIn. Your Klout score is determined by a variety of measurements, such as the scale of your network, the content material you produce and the ways that people interact with your content on social media.
2. BrandWatch
Brandwatch monitors over 300m Twitter users to search the Twitter database to assess what leaders in your niche are saying. It's a great way for analyzing what people are doing in your niche and your specific business areas.
3. Social Mention
Social Mention allows you to monitor and gauge what people are saying about you, your business, a new product, or any subject throughout social media in real-time. It keeps track of hundreds of social media websites including Twitter, Facebook, Google+ and YouTube.
4. Kred
A Kred score is similar to Klout score (see point 1 above) because it gives your social account a unique score. The score is determined on the number of tweets, mentions, and replies. it can summarize your best-performing posts as well as the people with whom you interacted with the most.
5. Klear
Klear is social data platform that analyzes Instagram and Facebook and Twitter. It helps you to find people who have who have influence over your marketplace based on their location, skill or even name. The tool is free at the basic level but for more detailed investigations you will need the Pro version.
6. Mention
Mention allows you to monitor millions of sources in real time. It monitors Twitter, Facebook, and Instagram YouTube, Pinterest, and other social networks. You can keep track of specific keywords relevant to your industry, answer users' queries, and share content. You can also keep track of your content and thank those who share it with a personalized message.
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product.
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