Internet Marketer? Learn How To Leverage Social Media To Your Advantage #business #marketing

Imagine logging into your Social Media accounts in the morning to find out how much money they made you last night....how much better would that make your Social Media "experience"?

I'm guessing that it would make it much more enjoyable!

So stop wasting your time on Facebook seeing how much better everyone else's life is than yours!
It's time to start earning money using the same tools as everyone else, but with a much more satisfying outcome!

Take the time to CLICK HERE to find out the simple strategies you can put in place today to make a difference to your tomorrows.

Very soon, people will be reading your Social Media posts, and discovering how much better your life is!

How To Use Videos For Marketing #business #marketing #video

The reality is, videos for marketing are very effective. The first thing that probably pops into your head when you think about videos for marketing is demonstration videos or 'explainer' videos. That's because video is the easiest technology to use when you want to explain something to your target audience. It's the next best thing to being there in person.

But, you do need to understand how it all works together, who your audience is, what they want, what they need and how your information fixes their problems much better than your competitors.There are several ways you can use videos for marketing.

Video Testimonials

The reason you may want to use a video testimonial is that you can put each testimonial into different marketing videos to help build trust with your audience. You can use a short video testimonial on a sales page, in paid ads, and on social media as a post and share.

Videos In Sales Letters

A video sales letter is a great way to show your audience what the benefits are about a new product or service. In this instance, you don't even need to show your face if you don't want to, particularly if you're showing a demonstration in the sales letter. A video sales letter generally converts higher than a plain text sales page when you want to give something away, or when you want to sell something.

Product Demo Videos

This is a great way to use video. You've probably seen product demos in TV adverts for many years. But, you want yours to be short and sweet without the hard sell TV ads. Instead, do a stylish demo of your product but keep it brief. You don't have to show everything, just the idea. You can create more in-depth videos for buyers.

How-To Videos

Develop a how-to video that is no longer than five minutes long, as shorter videos tend to work best. You can always include an extended video for your customers. You want to give them just enough information. Use this type of video whenever you want to have an easier way to explain things to your audience.

When you're trying to determine what type of video to create, consider your audience first and what your objectives are second. When you do that, you're going to be much more likely to choose the right type of video for the job.

You simply have to have some online video presence to succeed in business these days.









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How To Add Value To Your Business With A Challenge #entrepreneurship #business

Online challenges are a great way to engage with your audience, and add readership to your blog. And people love them!

Why do challenges work so well on a blog?

They make it possible for you not only to create something useful and beneficial for your audience on a particular topic, but it creates more engagement, usually every day throughout the challenge.

What Does A Challenge Do?

Most challenges provide a solution over the course of the challenge to a problem. And this is the very heart for having a blog. Helping people solve a problem or helping them to make their life easier. So, you're not doing a one-post solution, but a very in-depth one that can extend anywhere from a week to a month.

And most bloggers running a challenge are seeking a solution to the same problem they have, so it's encouraging for your challenge audience to know you are going through the same things at the same time as they, so you're not only providing them a solution, but for you too.

Build Your Authority

Basically, it becomes a personal testimonial from you and in the process creates the sense that you're an authority in that niche or at least have a solution to that problem as you have personally experienced it yourself.

Running something that long and on a daily basis creates, as you could imagine, a flood of comments and questions - all useful information for you to further engage with those taking the challenge. In the process, you also find out a lot more about your audience.

4 Steps To Creating A Challenge

Step 1: The Call-to-Action

You must have a clear goal in mind as far as what you want the participants in your challenge to do. Maybe you want to grow your email list, or it could be to buy a product or service you are promoting.

Step 2: Creating Change

The whole point of a challenge is by the end of it to have changed something. Keep in mind that it takes on average 21 days to instill a new habit, which could be the end result of the change.

Step 3: Mapping Out The Route

Think of your challenge as a road trip. You have your starting point and ending point. Now all you have to do is map out the daily "route" participants will take to get to the end. The easiest way to do this is to create a mini-map for each day of the challenge.

Step 4: Implementing The Challenge

On your blog, post each day's topic. In your Facebook group, talk on a more personal level about specifics of the challenge you are experiencing as you go through it with them.

Online challenges are a great way to engage with your audience and add readership to your website. When people are engaged and interacting with your business it helps drive sales and profits.










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How Can I Generate More Traffic To My Website #marketing #startup

It's the question asked by every new online entrepreneur and every seasoned online entrepreneur, "How can I generate more traffic to my website?". But you don't just want traffic. You want to get more web traffic that is targeted and wants more than your free stuff. You want to catch the attention of people who really want what you're offering and will buy what you're offering.

Plan the Right Content

Check to see what content is most popular on your website. The create more of that type of content. If you don't have much content so far, study the content material that your audience looks at from your competition and create similar content. Don't copy, but do deliver to your audience the type of content that they want.

Learn Search Engine Optimization

Search engine optimization (SEO) is important to learn when it comes to getting more traffic to your website. It enables potential customers to find your website by using the search engines. For instance, using keywords in headings, anchor text, titles, subject lines, meta descriptions and alt text for images that are related to your content, you'll move further up the search engine results.

Advertise Your Content

Just like you would advertise one of your most valuable products or services, you need to promote your content. The good news is, using paid traffic to your website does not have to be costly. As an example, Facebook Ads make it possible to directly target your audience in a very cost-effective way.

Create Targeted Freebies

Create freebies that are targeted toward a need that your audience has. If you can solve one problem for them, create that freebie. Then offer that freebie in exchange for a prospect's email address. When you have their email address you can message them with links to your website whenever you want.

Use Different Types Of Content

Don't just use written text for on your website. Search engines like a mixture of content. Mix it up and use text, illustrations or photos, online video and audio to make the ways you provide information to your audience complete.

Facebook Groups

A Facebook group is essentially a community where people with similar interests can interact with you and each other. Facebook groups bring in more website traffic because once you gain trust, make friends, and gain followers, you can promote your business effectively in these groups.

Study Your Analytics

The analytics you can gather from your website are very important because it can tell you what content is getting traffic to your website so that you know what to create more of.

Everybody likes 'free'. If you're a website owner, you probably want more free, targeted traffic from Google and other search engines, rather than having to pay for it.








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Does Facebook Stop Or Start Your Business? #entrepreneur #success

Facebook is wonderful for staying in touch with family members, good friends and your favorite hobbies and interests. It's one of the main ways Facebook is used. But, when it comes to business, is Facebook a disruption?

It's not unusual to hear business owners say that they get "sucked in" to their Facebook newsfeed and end up scrolling through Facebook rather than working.

However, instead of viewing Facebook as a diversion to your business, you can make it work for you so that it becomes a valuable resource instead of a place to lose time and get sidetracked.

Your Business Page

The general agreement is that your business page on Facebook needs to be split from your personal one. If you find Facebook a disruption when you're using it for business, stop non-business communications on your business page, like online games or surveys that have nothing to do with your business.

Don't Go Over The Top

Like any building of business and getting clients, Facebook takes time. Facebook may take a shorter period than some of the older methods but it still needs to be done gradually and carefully. You won't attract clients if you only use Facebook to saturate them with special offers for your products and services.

Make It Interesting

Facebook is the sort of place where reputations can be made or destroyed. Think through what you post before you post it and be sure you deliver on your promises. You want people to want to click the "Like" button and return to your page, so make it interesting. You can have freebies, engaging content, links to interesting websites, and so on. Make sure you keep your page updated so fans and visitors don't lose interest.

Facebook Groups

Joining groups that are related to your business interests is a good way to use Facebook's connected online community to promote your business. You can encourage others to join, too, and create your own group. Facebook groups are free to set up and provide an excellent place to connect with people in your industry and potential customers.

Advertising

You can make use of Facebook's numerous applications (apps) to promote your business. Facebook has apps that make it possible for you to send messages to clients and prospects, like an email account (the "Inbox" app). Facebook also provides Platform, which allows you to modify your own apps which you can use yourself and even sell to others.

The majority of business owners who use social media to advertise their business claim Facebook is the best, most productive advertising service on all social media networks. The good news is that you can run a Facebook ad campaign for as little as $5.







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How To Create Engaging Video Content #entrepreneurship

Marketing methods appear and disappear over the years, and so do their levels of effectiveness. One strategy to building your business that doesn't appear to be going away anytime soon is video. By next year it's estimated that video will account for at least 80% of worldwide internet traffic.

But there's more to video content than watching funny cat videos. To create engaging video content that your audience genuinely want to watch requires a number of key elements if you're going to get the best out of this powerful marketing technique.

Know Your Target Audience

Before you start thinking about your video content, you need to really understand who your target audience is. You can't say "all married men" or "all moms" or "all dads" or "all" anything. You need to narrow down your target market so that you have an audience that is genuinely receptive to what you share with them.

Know Your Objectives

As well as knowing your audience, you need to know your objectives. What is the point of the video content that you're creating Even if your main reason might be to sell your product and make money, you need to look at the reason from the audience's point of view. So, you may be doing it to make money, but you're also doing it to educate, talk about, interact with, and stimulate your audience on your subject matter.

Record in Batches

It's important to get good video content onto your YouTube channel on a regular basis. YouTube is a great video platform to develop an audience and share information. It has more than 1 billion users, nearly 1/3 of all people on the internet.

But it can sound really challenging to develop a video every week, edit it, and post it. But, you don't have to do it that way. As an alternative, record your videos in batches, rather than one bu one. You can put them together for an entire segment of content more easily that way.

Keep It Short and Sweet

Keeping your video to two minutes or less is important because they're more likely to be watched all the way to the end. More than 3 or 4 minutes may be too much, but certainly not longer than 10 minutes on more complicated information. Keep each video focused on one point. This will make it even easier to publish consistently and frequently, because you don't have to spend that much time on each video.

You simply have to have some online video presence to succeed in business these days.







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7 Key Emotions That Make Customers Buy From You #business

The buying behaviour of customers is connected their emotions. People buy with their emotions and then justify that decision with logic. Your website and online sales pages need to use the right words to stir up emotion in your readers.

There are 7 key types of emotional factors that make customers buy products and services. Once you understand these emotions, and then relate to your products and services in a way that makes your prospects feel those emotions, it will get them to take action.

Anger

It might seem odd to want your potential customers to be angry. But, you can stimulate anger in your sales duplicate by making them angry about what is happening to them with regards to their problem. You can then focus the anger they feel toward the situation to drive them to buy your solutions.

Fear

Evoking fear gets results. There are a number of ways to stimulate feelings of fear. One of them is fear of missing out. Place emphasis on the risk of not buying your offer. For instance, the price is going to increase, or you're only making it possible for 10 customers to buy the product or service.

Disgust

You want your audience to feel disgusted about the problem and not the solution. You can guide them toward your solution and the information you provide to lift the disgust and make a big difference in their lives.

Contempt

Generally, this is reserved for political ads. Using contempt in your descriptions and marketing can cause some controversy. But, sometimes controversy can be a popular element that gets people talking.

Joy

When you sell joy, you'll want to focus on the benefits of your products as much as you can. Focus on not only the product's benefits now but also on the joy your buyer will feel later.

Sadness

You can use sadness in several ways. For example, this is used with fundraising for pets. They show you pictures of a lot of sad pets and then, of course, you have to get out your credit card to help those animals.You can use sadness by showing the sadness of people before they bought your product or used your service.

Surprise

It's challenging to use surprise in copy-writing but surprise can get the attention of your audience, which will help keep them engaged. One way to surprise people is to deliver more on what you promised. By doing this, they'll recommend you to others because it was something that they were not expecting.

Using the right words makes all the difference in how your readers feel as they read your content.








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